Says Luciano: Utopia, dystopia, atopia, heterotopia… I decided to coin my own fancy word inspired by Foucault’s concept of heterotopia and have fun with it: Esquizotopia. Esquizotopia, the title of the photographic series, are weird places where reality and fantasy merge and can be generated by paintings, photographs or motion pictures. The Simulacra and Simulation book by Jean Baudrillard, the magic realist movement and post-apocalyptic movies were sources of inspiration too.
A photo is a representation equivalent to a capture of a fraction of space-time and a disruption of its continuum and can be used to create or reinforce alt realities and esquizotopias. Photographs can establish narratives and some images have the potential to be polysemic leaving rom for multiple interpretations. I choose some pictures took in the past for other purposes and resignified them creating my esquizotopia. We’re leaving in the post-truth era and the surreal is infiltrating in our daily life. Nowadays, it’s easy to lie using true facts and we should be skeptical and inquisitive.
Luciano Freaza is a Brazilian graphic designer, illustrator, photographer and visual artist. He also studied business administration and neuropsychology. He is interested in ideology, propaganda, political science, philosophy, neuroscience, neuroaesthetics, neuromarketing, behavioral economics, systems theory, literature, semiotic and linguistics using this knowledge as sources for his work.
