Cruo is a series of still lifes on classic venetian food. Cruo means Raw in venetian dialect and that’s how we have treated the still life: leaving the food raw, natural, aggressive. The postproduction has been used in and ultra-real manner to create a dialectic dialogue between the classic aesthetics of the set design and the postmodernist kitch of the contemporary Venice.
Federico Floriani: born in 1988 in Treviso (Italy), Federico graduated in Industrial Design at IUAV in Venice.He worked as an assistant to the Italian designer Matteo Zorzenoni. Following this he moved to Eindhoven where he worked for Studio Formafantasma. After Formafantasma he worked one year at Fabrica and after he did a residency in Vista Alegre, Portugal. Since 2015 he has his own practice focused in exploring uncanny valleys, holy mountains and peaks of inflated expectations through research, photography and prototypes.